Formula 1 Silverstone Grand Prix

Event Background

The F1 British Grand Prix at Silverstone is one of the oldest and most prestigious events in the Formula 1 calendar. Held annually at the Silverstone Circuit in Northamptonshire, England, the race has a rich history, dating back to 1950 when it hosted the first-ever Formula 1 World Championship race. The 2024 edition of the British Grand Prix was particularly notable, drawing a record-breaking crowd of 164,000 spectators on race day alone, with a total weekend attendance of 480,000. The event is not only a highlight for motorsport fans but also a significant logistical challenge, with large crowds and a busy schedule that includes support races, concerts, and various fan activities.

Scope of Work

For the 2024 F1 Silverstone Grand Prix, GoHammerhead was tasked with managing a complex transportation operation to support the event’s high-profile attendees. The scope of work included:

Corporate clients and executives, media, racing teams and fans

More than 200 luxury sedans, SUVs, MPVs, Sprinters and Coaches

Silverstone track, Hotels in London and Silverstone Area, McLaren Technology Center and Wimbledon

Multiple programs with helicopters

Challenges

Scattered Guest Locations

Guest accommodations and venues are dispersed across multiple locations between London and Silverstone

Traffic Conditions

As one of the most attended races, set in Britain's countryside, the event faces significant traffic challenges with high risk of congestion

Multiple Transportation Suppliers

The wide geographical spread requires working with different transportation providers across various areas

Designed solutions

Coordinated Transportation

Our network of onsite transportation managers worked seamlessly together to monitor and oversee all movements in real-time

Strategic Exit Planning

We applied years of expertise to implement efficient exit strategies, minimizing transfer times and ensuring smooth exits

Streamlined Communication

We simplified coordination by consolidating all transportation partners into a single, reliable point of contact for seamless communication