The NBA Paris Game represents the league’s growing presence in Europe, bringing regular-season NBA basketball to the Accor Arena in the heart of France. First introduced in 2020, this annual event has become a highlight of the NBA’s international calendar, featuring competitive matches between prominent NBA teams. The 2024 edition drew over 15,000 passionate fans to witness live NBA action, demonstrating the growing popularity of basketball in France and strengthening the sport’s global reach.