NBA Paris Games

Event Background

The NBA Paris Game represents the league’s growing presence in Europe, bringing regular-season NBA basketball to the Accor Arena in the heart of France. First introduced in 2020, this annual event has become a highlight of the NBA’s international calendar, featuring competitive matches between prominent NBA teams. The 2024 edition drew over 15,000 passionate fans to witness live NBA action, demonstrating the growing popularity of basketball in France and strengthening the sport’s global reach.

Scope of Work

NBA teams, NBA executives, owners, family members and guests
Luxury sedans, SUV's, midibusses and motorcoaches
Basketball arena, hotels, (private) airports, practice facilities
Set-up of a shuttle system

Key Solutions

Challenges

Surge Demand
Last-minute guest requests and schedule changes created unpredictable spikes in transportation needs
Venue Complexity
Multiple event locations across the city required coordinating different routes and timing windows
Service Tiers
Managing diverse service requirements, from team transport to fans shuttles, each with specific protocols

Designed solutions

Capacity Planning
We secured additional vehicles in advance based on historical event data, enabling us to meet sudden increases in demand
Resource Optimization
Our team implemented flexible shuttle routes and vehicle sharing between groups to maximize efficiency across all venues
Service Standards
Our transportation managers matched each vehicle and driver to specific guest requirements, ensuring appropriate service delivery for all guest tiers