Formula 1 United States Grand Prix

Event Background

The Circuit of the Americas in Austin, Texas hosts the United States Grand Prix, a key event in the Formula 1 world championship. Since its inaugural race in 2012, the track has become a favorite among drivers for its challenging layout and elevation changes. The 2024 edition of the race drew over 440,000 fans across the race weekend, solidifying Austin’s place as a premier destination for international motorsport.

Scope of Work

Corporate clients, influencers, media, racing teams and fans
100+ luxury sedans, SUV's, MPV's, Midicoaches and Coaches
Circuit of the Americas, College Football Game, Hotels, (private) airports, restaurants and concert
Coordination of transfers with Police Escorts and Helicopters

Key Solutions

Challenges

Circuit Access
Limited roads leading to Circuit of the Americas' parking areas create frequent gridlock, significantly impacting transfer times
Time-critical Arrivals
Guest schedules include fixed-time activities (such as hot laps and driver appearances), making potential traffic delays particularly challenging
Concert Area Collection
Post-concert pickups present unique challenges, as guests need to navigate from the separate concert venue to their designated collection points

Designed solutions

Access Management
Through our close relationship with the event organizer, we secured special parking areas for staging, ensuring smooth entry and exit for our guests. Decreasing transfer times by over an hour
Strategic Planning
We ensured full flexibility by having vehicles ready on standby earlier, allowing guests to depart based on real-time traffic updates provided by our transportation managers
On-site Coordination
Our on-site project managers stationed themselves at the concert venue to guide guests directly to their designated vehicles