Product launch Paris

Event Background

A leading luxury brand hosted an exclusive multi-day product launch event in Paris, transforming the city into a sophisticated showcase of its latest collection. The carefully curated experience brought together international guests and employees across multiple iconic Parisian locations, featuring private dining experiences at renowned restaurants, guided tours, and bespoke brand activities.

Scope of Work

VVIP guests, employees, and influencers
Luxury sedans and MPVs
Hotels and dinner locations across Paris, event venues and airport
Guests were shown Parisian touristic sightseeing locations

Key Solutions

Challenges

Flight Logistics
Multiple arrivals across Paris airports and train stations created complex scheduling challenges due to frequent flight delays and changes
Security Concerns
Last-minute civil unrest in Paris required constant route monitoring and backup planning for guest safety
Traffic Restrictions
Paris' strict vehicle regulations and frequent road closures in the city center complicated access to event venues

Designed solutions

Airport Management
We stationed a dedicated manager at the airport to handle flight changes in real-time and coordinate with drivers, keeping a backup vehicle ready for unexpected arrivals
Low-profile Operations
We removed all markings from the vehicles to maintain guest privacy and minimize attention during sensitive times
Route Verification
Our team conducted thorough pre-event inspections of all venues and planned routes, identifying potential issues and alternative paths